21 Oct Business motivations for engaging the public in science and engineering
Royal Academy of Engineering (UK) (RAEng) 2011
The results of this study show that the way to build public engagement capacity with business is to focus on purpose rather than process. The idea of framing any discussion around public engagement is likely to be ineffective: businesses will respond to specific and distinct projects that meet their business objectives. As such, any strategy to engage business needs to think in terms of educational goals, policy effectiveness, social outcomes and how these align to business goals and motivations. The process to achieve this will follow from understanding those needs.